Weaving the gold thread: strategic resources in a fashion industry
نویسندگان
چکیده
منابع مشابه
Strategic E-portfolio Management: A ‘web-weaving’ approach to sustainable e-retail and online advantage in fashion marketing
This research outlines a distinct gap in the Internet and marketing literature, which has largely ignored small and medium-sized (SME) fashion e-retailers (SMEFEs). This is despite apparel sales playing a key role in the European economy and becoming a significant part of online purchasing. Initial exploratory critical caseresearch, has led to the development of the ‘Web-Weaving’ e-portfolio ma...
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ژورنال
عنوان ژورنال: REBRAE
سال: 2017
ISSN: 2175-3350,1983-8484
DOI: 10.7213/rebrae.10.003.ao05